Nevertheless, current e-commerce measurement is highly fragmented, with multiple, disparate offerings that do not allow an integrated and consistent view of the total market. With significant growth and share from online-focused retailers, it has become more important to understand the total marketplace. and up to 30% of sales in global markets and are estimated to grow at a 15% CAGR through 2025. Today, e-commerce sales account for 12% of CPG sales in the U.S. These acquisitions will drive significant value to NielsenIQ’s e-commerce and omnichannel measurement solutions and allow the company to revolutionize the consumer and retail measurement industries with a comprehensive view of the online marketplace, from product distribution to sales. Chicago, IL, Septem-NielsenIQ, the industry leader in global measurement and data analytics, announced today two key acquisition agreements-Data Impact and Rakuten Intelligence.
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